Good Morning, Auburn Family. Auburn University Athletics and Peachtree Entertainment have entered into a multi-year partnership to bring major live music experiences to Neville Arena and Jordan-Hare Stadium. This landmark collaboration will deliver more than five multi-genre concerts annually, further establishing Auburn’s position as a premier destination for live entertainment in the Southeast.

Concert announcements are expected to begin this fall, with the first performances scheduled for 2026.

🗣 “This collaboration will bring many additional memorable events to the City of Auburn each year for students and the entire Auburn-Opelika community alike to enjoy, while also growing essential revenue for our department in this new era of college athletics.” - Rhett Hobart, Auburn Deputy Athletics Director for External Affairs.

What else have we mixed into today’s steaming hot Brew? Check it out below!

🏐 Volleyball releases non-conference slate
🌊 Six current/former Tigers earned spots at the World Aquatics Championships
🐅 And much, much more!

🎥 WAREAGLE+: MIC’D UP

🔼 We’re in Our Nike Era. This morning, official Auburn Tigers Nike gear will go on sale to the public for the first time. Fans have been counting down the days since Auburn made the switch to Nike on July 1 after 19 years with Under Armour. 

They have already seen some of the Nike uniform reveals, including football. Now it’s their turn to buy the product. It’s their turn to rep the swoosh and the Auburn logo together. 

“It’s such an iconic mark,” said Tyler Fondren, Auburn’s Director of Football Equipment. “Seeing that on whatever item – whether it’s a shoe, whether it’s a polo or a shirt…”

For Fondren, fellow Director of Equipment Brad Rapacz and the entire Auburn Equipment staff, the transition to Nike has been over a year in the making. The deal was first announced on April 9, 2024. Auburn started placing the first Nike orders as early as last August to have things ready in time for the official launch on July 1. 

🧡 MORE ON THIS EXCITING NEW CHAPTER 🏈

🔼 Crouching Tiger, No Hidden Agenda. Volleyball season is right around the corner, and head coach Brent Crouch has announced Auburn’s non-conference slate. Before rival Alabama arrives on the Plains, the Tigers’ schedule includes eight high-powered matchups with perennially impressive programs. 

Crouch and Co. will kick off the campaign with the annual Orange and Blue scrimmage on Aug. 17 and follow up with an exhibition at Georgia Tech on Aug. 23. Auburn’s first official game comes against the National Runner-Ups in Louisville on Aug. 29 inside the L&N Federal Credit Union Arena in Louisville, Kentucky, as part of the Cardinal Classic.

The Orange and Blue’s home opener features in-state foe Troy on Sept. 3 as Auburn kicks off four straight home matches.

🏐 : FULL RUNDOWN

🔼 Hoops With Heart. Head Coach Larry Vickers and the Auburn WBB team are kicking off the new school year Friday, Aug. 1, at Neville Arena with a “Back to School Bash.” The event runs from 4-6 p.m. CT. Entry is free and open to students in grades Pre-K to sixth grade.

Vickers and the Tigers will be giving away free school supplies while supplies last, with the first 200 kids receiving a free backpack. In addition, there will be a live DJ, inflatables, basketball mini-games and more.

ℹ️ FULL RUNDOWN ⛹🏽‍♀️

🔼 Just Do It … Seriously. Scratch that—TODAY is the big day! It’s time to get your Summer Swoosh on!

🤓 TIGER TRIVIA

🐅 ONE BIG THING

In International Waters. Well, Perfect Achievers. Six current and former Auburn student-athletes have all earned spots at the 2025 World Aquatics Championships in Singapore, July 25 through August 3. 

Lora Komoroczy (Hungary), Daniel Krichevsky (Israel), Emily Hallifax (France), Juliette Landi (France), Ben Wilson (Australia) and Valerie Tarazi (Palestine) will compete on the world’s most prestigious stage. Head diving coach John Fox has a trio of divers in Singapore, including Olympians Emily Hallifax and Juliette Landi. 

🌊 : MORE ON THEIR ACCOMPLISHMENTS/FULL SCHEDULE

📬 SPREAD THE WORD

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📅 ON THE DOCKET 

*All Times Are in CT

Thursday, August 14
⚽️ Soccer vs. Louisville - Opening Night @ 6:30 p.m.

Friday, August 29
🏈 Football Season Opener @ Baylor @ 7 p.m. FOX

Saturday, Sept. 6
🏈 Kickoff On the Plains @ 6:30 p.m. ESPNU | Color: Fan Choice

Tuesday, Sept. 9
🏐 Volleyball vs. Virginia - Showdown at the Net @ Time TBA

🐅 Go here to view the entire Auburn Athletics Calendar

🧐 TRIVIA ANSWER

Answer: 2010!

Built at a cost of $86 million, Neville Arena seats 9,121 fans for basketball games, bringing Tiger fans close to the action. Neville Arena replaced the old Beard-Eaves Memorial Coliseum as home of Tiger basketball for the 2010-11 season.

The furthest seat in Neville Arena is just 43 feet away from the court. A full two-thirds of the seats in the facility are less than 27 feet in elevation from courtside.

🐅 Have an awesome weekend, Auburn Fam!